Twitter is known for being a platform that is used by celebrities to update the public about their lives, but Twitter is also an amazing platform for businesses to connect with their current and potential clients. Twitter has over 330 million monthly users, providing a large pool of people for businesses to connect with.
Branding your business is one of the biggest benefits of using Twitter marketing for your business. Constantly putting out updates and content about your business helps define the type of voice your business has. If the content that you are publishing is useful to your targeted audience, it can help build trust within your business. A business that has a greater amount of trust from potential clients increases the likelihood of them to purchase from you.