Search Engine Optimization (also known as SEO) is a form of Internet Marketing strategy that can place your website at the top of the search engine results (e.g. Google, Yahoo and Bing) for free and unlimited traffic.
When was the last time you did a Google search and clicked on the 2nd page of the search results?
Research has shown that more than 84% of Internet users do not click beyond the 1st page of Google search results. If your company’s website is not on the 1st page of Google search, it is likely that your potential customers will not find you. Even if they are actively searching for products and services that you have, they will not come across your company.