Advantages of using Google Analytics. Getting started with GA is easy, and in most cases, you can immediately start tracking key indicators of your online business. Google Analytics provides the level of sophistication; the more you want. The more time you immerse in it, the more beneficial it will be for you.
What is Google Analytics?
Google Analytics, generally referred to as GA, is a data analysis tool provided by Google, which can be used to analyze the data status of a website or APP (but currently it is mostly used for website data analysis).
It is also the most popular data analysis in the world. Software, even the uncle who sells vegetables next door to my house is using. Since the proportion of people using the Google search engine is nearly over 80%, indirectly everyone also has a high degree of trust in the accuracy of GA data.
Another important point is that the basic version of GA is completely free! The basic version of the function is fully enough for small and medium-sized websites.
Only enterprise websites with a large amount of data or other more needs will need to use the advanced version of GA 360 (formerly known as GA Premium). Although this is Google’s consistent strategy, a concept of using website data for tools for free use, but it is undeniable that Google Analytics is still the best free data analysis tool in the world.
Advantages of using Google Analytics
1. Google analysis is more flexible, Baidu statistics are relatively fixed
The flexibility of Google Analytics is reflected in the multi-level dimensions it provides. You can provide yourself with very intuitive data analysis through multiple secondary dimensions.
For example: I want to know what keywords in Baidu natural search bring For the traffic situation, you only need to select the option of the secondary dimension as the keyword under the source of baidu/organic, but Baidu has no way to do this, and Baidu’s statistics are relatively rigid.
2. Google can filter internal traffic
You can create IP filters to prevent matches sent from your company’s intranet from affecting your reports.
In the early days when the website traffic was not large, it was possible to more clearly determine which actions were real users and eliminate interference.
3. Google analysis distinguishes different media from different sources
Baidu statistics classifies them as one category. In Google Analytics, not only the traffic is distinguished according to the source, but also the method and medium of the source.
For example, google analytics can display Baidu’s natural search, cpc advertising, network alliance, differently. Baidu Statistics puts these into one category, which is not detailed enough for data analysis.
4. Google analysis can track the conversion of various channels
Baidu statistics can only track ip, pv. The biggest advantage of google analysis is that through google analysis, you can not only see the traffic coming from each channel, but also the sales and conversions brought by each channel.
With this function, we can judge the sales situation brought by different channels and adjust the marketing strategy. At present, Baidu Statistics does not provide such a service, it can only track the traffic situation.
Of course, there will be some discrepancies in the google analysis tool, because it cannot track special circumstances such as user returns and exchanges. But it is generally accurate.
5. User-ID function
With User-ID, you can associate data on user interactions on different devices and in multiple sessions to understand how users interact with your content over a long period of time.
6. Track data on iOS/Android
There are two ways to collect web tracking data:
1. Use Google Tag Manager to add the Analytics code (Universal Analytics) to your website container. I will recommend this method because using Google Tag Manager can simplify the code management of your website. With Google Tag Manager, you can easily add other tags (such as AdWords conversion tracking tags and remarketing tags) to your website and configure the Analytics tracking code.
2. Add the tracking code directly to the HTML of each page of your website. If you only want to add basic Analytics tracking code to your website, this is the easiest way.
Advantages of using Google Analytics
Skills for improving your Google Analytics
About using Google Tag Manager to add tracking features
When you’re ready to set up your Google Tag Manager account and set up Google Tag Manager on your website, see Setup and Installation.
To add Analytics tracking to your website, add the Analytics code to the Google Tag Manager container and publish the container.
About adding the tracking code directly to your website
The tracking code contains a unique ID corresponding to each Analytics property. Don’t mix tracking code snippets from different properties, and don’t reuse the same tracking code snippet for multiple domains.
Copy code snippet
Do not modify the code snippet, just copy it. If you are worried about accidentally losing or changing the code snippet on the clipboard, you can paste it into a text document.
Paste the code snippet intact into each webpage you want to track. Paste it immediately before the end mark.
If your website uses templates to dynamically generate web pages (for example, if you use PHP, ASP, or similar technologies), paste the tracking code snippet as a separate file, and then reference this file in the header of the web page.